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Stephen Allott

Sales Tales Blog Series

Stephen Allott, Venture Partner, Seedcamp

4 min readJan 9, 2019

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Sales Tales Blog Series

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Stephen Allott

Sales tales: Channels Strategy: the When, Which, Why and How?

Today’s tale: Channels are for Scaling Inside the Tornado

8 min readSep 30, 2020

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Sales tales: Channels Strategy: the When, Which, Why and How?

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Stephen Allott

Sales tales: Split your SDRs from Sales from Account Management from Success from Support. Really?

Today’s tale: Specialise your Sales Roles as you Grow but keep them in the Right Territory

7 min readSep 20, 2020

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Sales tales: Split your SDRs from Sales from Account Management from Success from Support. Really?

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Stephen Allott

Sales tales: US Entry Strategy for European Software Vendors. It’s another World

Today’s tale: how SQL Compare and Netcool/OMNIbus made it in New York

7 min readSep 12, 2020

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Sales tales: US Entry Strategy for European Software Vendors. It’s another World

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Stephen Allott

Sales tales: Onboarding, Training and Performance Management

Today’s tale: Sales Rep Ramp Time is the Scale up Metric to Manage when you Build a 200 Quota Carrier Global Sales Team

6 min readAug 21, 2020

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Sales tales: Onboarding, Training and Performance Management

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Stephen Allott

Britain is a Fast Failing State

Every dog has its day and Britain is a dog

5 min readAug 11, 2020

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Britain is a Fast Failing State

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Stephen Allott

Sales Tales: how to fix the right price for your software

Today’s Tale: once you have agreed your first sale then pricing is all about the journey to reaching your business objectives

5 min readJul 30, 2020

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Sales Tales: how to fix the right price for your software

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Stephen Allott

Sales tales: the 12 step programme to close that PO

Today’s tale: follow your customer’s purchasing process step by step

7 min readJul 1, 2020

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Sales tales: the 12 step programme to close that PO

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Stephen Allott

Sales tales: contract terms & conditions

Today’s Tale: how to close an order without making it a legal trial

7 min readMay 31, 2020

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Sales tales: contract terms & conditions

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Stephen Allott

Sales tales: success re-starts with just an hour per week.

Today’s tale: ten tips to make the most of your weekly sales meeting

9 min readMay 10, 2020

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Sales tales: success re-starts with just an hour per week.

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Stephen Allott

Stephen Allott

Tech vendor scale upper. Decide market strategy. Plan the numbers. Hire the people. Hit the numbers. Solve the problems. McKinsey, MUSE, SUNW, XROX,

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